Build and protect your reputation

Visibility matters more than ever. But reputation is everything. If you don’t define the story, someone else will.

From energy security to sustainability, from skills shortages to stakeholder pressure – communication in the energy sector is under more scrutiny than ever.

We work with energy businesses to build their reputation across the audiences that matter: media, investors, policymakers, partners and employees. Whether you’re responding to change, entering new markets or shaping long-term perceptions, we help you show up with purpose, clarity and credibility.

We’ve worked with global operators to navigate sensitive issues and protect reputation; supported fast-growth tech businesses to build credibility; and partnered with ambitious supply chains companies, positioning and profiling them to open doors and influence decisions.

We’re trusted for our strategic judgement, valued for balancing senior counsel with hands-on delivery, and known for getting results in complex environments.

Common challenges we help leaders solve

  • Your reputation doesn’t reflect the scale or significance of your business
  • Strategic changes have created uncertainty – internally or externally
  • Media coverage is inconsistent – or portraying the wrong narrative
  • You’re expanding into new markets without a clear communication strategy
  • Employees aren’t aligned around your purpose, priorities or plan
  • You’re lacking a consistent voice across leadership, teams and channels
  • Content efforts feel fragmented, and struggle to connect with key audiences

What we do

  • Visibility and voice

    We help you show up in the right places, with the right message, and a distinctive voice your audiences remember. From media to leadership visibility, we make your story land.

    • Media strategy and relations: we combine sector expertise, established media relationships and a deep understanding of the international news agenda to land coverage that builds profile and credibility.
    • Executive positioning: we help leaders communicate with clarity and authority – whether that’s in print, on stage, or across digital platforms. From speechwriting and op-eds to social media visibility and conference strategy, we position your leadership to engage, influence and lead industry conversations.
    • Thought leadership: being seen as a thought leader takes more than just a content plan. We help you identify unique perspectives and compelling ideas that make people pay attention. From there, we develop the content and cadence that builds authority across your business, projects and spokespeople.
    • Profile-raising: when you’re looking to build broad brand awareness but don’t know where to start, we help you figure it out - and deliver it. Whether it’s a targeted campaign or a longer-term programme, we combine earned, owned and paid channels to build presence, visibility and relevance.
  • Reputation and risk

    When scrutiny intensifies, so does the need for focus, clarity and control. We support clients across the energy value chain – from operators and industry bodies to supply chain leaders – to prepare for high-pressure moments and manage long-term reputation.

    • Issues and reputation management: we work side-by-side with leadership and communication teams to navigate complex, high-stakes challenges - helping you respond with clarity, preserve trust and shape the story that follows.
    • Crisis communication: from scenario planning and training to live support, we provide the structure, counsel and messaging you need when the pressure is on. We work at speed, but never at the expense of judgement.
  • Employee engagement

    In an industry that’s full of businesses which are often globally dispersed or highly matrixed, strong employee engagement isn’t a nice to have – it’s an imperative. Whether you’re uniting onshore and offshore teams, telling your story of transition or embedding culture after an acquisition, we help you keep your teams informed, engaged and focused.

    • Internal communications: we help you create clarity and consistency inside your business, ensuring your teams understand strategic direction, feel part of the journey, and become your biggest advocates.
    • Change and culture messaging: whether you're navigating a restructure, developing or rolling out updated values, or embedding new ways of working, we craft messaging that builds belief, influences behaviour and inspires action.
  • Foundations

    It’s easy to jump to tactics, but without strong foundations communication won’t land – or last. We help you capture and define the insight, message and structure that makes communication programmes effective and easier to scale.

    • Message and narrative development: we shape core messages that align leadership, unite teams and engage external audiences. Using proven frameworks, we develop narratives from company positioning to campaign storytelling which deliver clarity, consistency and impact.
    • Content development: from social media content and articles to speeches, decks and creative assets, we turn strategy into clear, compelling communication, delivered through The Engine Room – our specialist content and creative studio designed for complex industries.
    • Research and insight: using tools including stakeholder interviews, media audits and perception analysis, we uncover what your audiences really think, how you’re perceived and where the gaps and opportunities lie – capturing the necessary intelligence to develop communication strategies for a fast-moving energy landscape.
  • Training and engagement

Recent work and thinking

See how our work creates measurable impact through real-world case studies and forward-thinking energy market insights.

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Anthea Pitt
Director of Communications and Engagement, Oil & Gas Climate Initiative (OGCI)

Working together

Meet our experts

Our team brings specialised energy market expertise and proven marketing strategies to your toughest business challenges.

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Ewan Duthie

Leona Minellas

Communication Director