Bold strategy. Brave ideas. Brilliant execution.

Great brands don’t just look good. They shift thinking.

In energy and decarbonisation, complexity is a given. Your brand shouldn’t add to it.

We help ambitious organisations define who they are, what they stand for and why it matters. Whether you’re scaling fast, shifting direction or sharpening your positioning, we bring clarity and creativity that builds trust, attracts investment and drives engagement.

From brand creation and repositioning to high-impact campaigns and long-term brand building, we’ve helped hundreds of clients bring their story to life, delivering competitive edge, differentiated positioning, and measurable impact.

We develop and position brands end-to-end — or equip your in-house teams with the tools, frameworks and support to deliver themselves.

Common challenges we help leaders solve

  • Your brand no longer reflects your ambition or scale
  • You’re hard to distinguish in a crowded market
  • Messaging isn’t landing - or isn’t reaching the right people
  • You’re unsure who your priority audiences are
  • You’ve grown fast, but your brand hasn’t kept up
  • Your team needs direction and consistency

What we do

  • Research & insight

    Start with evidence, not assumptions.

    We uncover the audience insight, perception data and competitive intelligence you need to make better brand decisions using a mix of audits, interviews, workshops and analytics.

    • Audience and competitor analysis
    • Internal and external perception studies
    • Brand and digital audits
    • Focus groups and stakeholder interviews
  • Brand strategy

    Successful brands start with clear strategy.

    We define your brand purpose, positioning, architecture and audiences, aligning your identity with your commercial goals.

    • Brand foundations and messaging
    • Audience prioritisation and segmentation
    • Architecture and naming conventions
    • Strategic alignment workshops
  • Naming

    Make it meaningful and memorable.

    We guide you through one of the highest-stakes brand decisions with a structured yet creative process that ensures names resonate, differentiate and stand up to scrutiny.

    • Thematic exploration
    • Shortlisting and rationale development
    • Trademark, domain and linguistic advice
    • Stakeholder testing and decision support
  • Story and messaging

    Shape your story. Sharpen your voice.

    We translate strategy into compelling communication, defining your brand proposition, tone of voice and audience-specific messaging frameworks.

    • Brand essence, values and purpose
    • Messaging frameworks for different audiences
    • Tone of voice and content principles
    • Narrative structure and storytelling tools
  • Identity and creative development

    Design that drives recognition and confidence.

    We build the visual and verbal systems that help your brand show up with consistency and credibility from core identity to campaign execution.

    • Visual identity development
    • Campaign brands and frameworks
    • Motion, colour, typography and iconography
    • Brand guidelines and toolkits
  • Branded content

    Big ideas, beautifully delivered.

    We turn sharp brand thinking into content that connects to inform, persuade and perform in complex energy and decarbonisation environments.

    • Film, animation and photography that connect and captivate
    • Presentations, reports and sales tools that drive action
    • Content that makes complex ideas clear and compelling
    • A trusted associate network built to deliver high-impact creative
  • Branded environments

    When your brand needs to show up in the real world.

    From HQs and control rooms to offshore assets and community events, we translate strategy into experiences that shift culture and influence behaviour.

    • Internal campaign delivery
    • Messaging in operational environments
    • Environmental graphics and experiential design
    • Brand expression across physical and digital spaces
  • Brand launch and measurement

    Launch with momentum. Track what matters.

    We help you create buy-in, drive awareness and embed your brand internally and externally, then measure the impact, prove value and shape evolution.

    • Launch campaigns and internal activation
    • Brand perception tracking
    • Engagement, alignment and reputation metrics
    • Insight-led optimisation to improve performance over time
  • Web and digital

    Building digital experiences that drive growth.

    We design, build and optimise digital platforms that elevate credibility, engage the right audiences and drive measurable growth in energy, decarbonisation and beyond.

    • Websites that align brand, business and growth
    • UX, design and content that drive engagement and action
    • High-performance platforms built for speed, trust and impact
    • Strategy-to-launch expertise with continuous optimisation

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Padraig McCloskey
External Affairs Manager, Shell

Working together

Meet our experts

Our team brings specialised energy market expertise and proven marketing strategies to your toughest business challenges.

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Jenny Adams

Jenny Adams

Marketing Director